The New Hard Ready® Logo
That little etching that resembles an arrowhead or spearhead you see there, that’s a “hoboglyph.” Hobos have codes or symbols they use to communicate with other hobos coming into an area. These symbols helped them to identify good areas, bad areas, and so much more.
While the term “hobo” tends to carry a negative connotation, a hobo is actually a migratory worker, who enjoys the travel, loves the journey, and has no real destination, no end, in mind. This is not unlike many martial artists, students, educators, fitness enthusiasts, or anyone looking for personal growth.
This particular symbol literally means, “be prepared to defend yourself,” and we felt it was perfect for Hard Ready®.
A big shout out to designer Angela Horne for this awesome logo!